Give Your Menu A Natural Energy Boost

The market for functional beverages is exploding as consumers prioritize their well-being, with energy drinks leading the category, accounting for one-third of the market. Beyond coffee and tea, consumers, especially younger generations, are seeking diverse natural energy sources throughout their day and appreciate a varied selection from businesses to meet their preferences.

The Upside of Natural Energy

The U.S. energy drink market is experiencing remarkable growth, valued at $20.71 billion in 2024 and expected to surpass $41 billion by 2033. This rapid expansion is fueled by the rising demand for among young adults, athletes, and professionals for beverages that provide an energy boost. With innovations in flavors, sugar-free options, and functional ingredients, energy drinks are becoming increasingly popular for enhancing both physical and mental performance (Research and Markets).

Meeting the growing demand for natural energy drinks beyond coffee and tea can greatly increase your revenue. With 14% of U.S. energy drink sales happening on-premise, these menu offerings translate to $3-$6 billion in annual revenue for cafes, restaurants and bars over the next decade. These beverages also tend to have higher profit margins than traditional coffee drinks, making them a smart addition to any menu.

Catching the Natural Energy Wave

Ready to explore the world of natural energy drinks? Here are a few of our favorite functional beverage recipes.