Diversify Your Menu With A Masterful Tea Program

In specialty cafes, coffee often takes center stage. But a well-curated tea program can elevate your customer experience and offer a strategic business edge. With the coffee market facing volatility and rising costs, tea is a golden opportunity.

Hugo Tea Company

Investing in a thoughtful tea program can help mitigate the impact of rising coffee prices and ensure a more stable and profitable business, which is why we are proud to offer a distinct advantage: Hugo Tea Company.

Hugo is built on the same principles of quality and direct sourcing that define FairWave. We travel thousands of miles every year pursuing great tea, and our close relationships with farmers— many who export exclusively to us— give you access to coveted teas usually reserved for domestic market. But it’s not just access to exceptional tea; it’s access to the incredible stories and knowledge of the people who make it that truly define a masterful tea program.

Building your tea service with us is a collaborative experience that considers your customers, baristas, and goals with tea. Together, we’ll design an effective, streamlined tea menu for your space that is a joy to steep. Importantly, you’ll have permanent access to our expertise. Drop us a line anytime—we love to hear from our partners.

Elevating Tea on Your Menu

Specialty cafes can leverage the versatility of tea to create unique signature drinks that go far beyond the traditional hot or iced offerings, from innovative lattes to sparkling refreshers, and even tea-infused cocktails.

Explore some of our favorite recipes here, and for even more delicious inspiration, download our complete recipe guide below.