For Joe Marrocco, coffee is a language that crosses all borders. His fluency in the craft has taken him to every corner of the industry, from serving as a barista to importing. Joe understands that coffee’s universality comes from its ability to adapt to local communities. He believes uniting local brands allows them to change the world through ethical buying practices. Joe is an eyewitness to the power of green coffee importing and has seen its impact on his trips to coffee-growing regions and industry events. His mission for restorative practices and long-lasting partnerships has brought him to FairWave, where he’ll continue connecting to local business owners and industry experts.