Genaro joined The Roasterie in 2018 and continues to roast for FairWave today. He believes in the positive global impact FairWave creates. And he sees it in action with sustainable practices for local consumers and producers worldwide. As the head roaster, Genaro’s day starts early – at 4am!  He reviews the reports from the prior day’s orders and goes to work roasting an average of 46 batches of coffee each day for a total of 1.5 million pounds in a year. By 10am, he’s in the cupping lab with the rest of the quality team to ensure the excellence of today’s roast. He loves that his role exposes him to incredible coffees and incredible people.