FairWave Coffee Collective Expands into Speciality Tea

Kansas City, MO – April 1, 2024 – Hugo Tea, a Kansas City-based tea company known for its commitment to transparent sourcing and high-quality production methods, joined FairWave Specialty Coffee Collective on April 1. This strategic partnership aims to elevate and curate authentic coffee and tea experiences for customers.

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• Complementary Goals: Hugo Tea joins FairWave with the shared mission of enhancing the specialty beverage and café experience through exceptional tea and coffee offerings.
• Independent Operations: Hugo Tea and FairWave’s coffee operations will remain independent, respecting the unique production methods of tea and coffee. All Hugo employees, including Hugo Tea Founder Tyler Beckett, will stay in their positions with additional support to do more of what they enjoy.
• Extended Reach: Hugo Tea will benefit from the Collective’s brand’s loyal customer base, expanding its product reach and influence in the market.
• Support and Growth: FairWave will provide Hugo Tea with financial insights, industry best practices, and behind-the-scenes support, allowing Hugo to focus on its core values and product quality.

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“We are thrilled to welcome Hugo Tea to the FairWave Collective. Their dedication to quality and transparency aligns with our values, and we look forward to creating even more exceptional experiences for our customers.” – Isaac Hodges, VP of Growth, FairWave

“Joining FairWave allows us to bring our tea to a wider audience while staying true to our ethos of direct relationships and high standards. We are looking forward to the opportunities this partnership brings.” – Tyler Beckett, Founder, Hugo Tea

About Hugo Tea: Hugo Tea is renowned for its direct trade practices and transparent customer relationships, providing clear information from source to cup. They share their expertise with specialty coffee roasters and cafes across the country. For more information, please visit HugoTea.com.

About FairWave

FairWave is a specialty coffee collective that fuels the future of local specialty coffee through superior experiences and a mission to respect every hand in the journey from seed to cup. FairWave brings financial insights, industry best practices, and behind-the-scenes support so that brands can stay invested in their product, experience, and local market. For more information, please visit fairwave.com.