Our Core Pillars
Our brands inspire us to live up to these principles:
Preserve and Improve
Bravely Accountable
Better Together
Fervently Curious
Do these core pillars ring true for your brand?
You are sourcing with integrity.
We don’t just know our partners. FairWave builds relationships with ethical producers. Our focus on farm-direct sourcing gives back to the communities that grow the coffee beans and other resources that our businesses depend on. The coffee experience is rooted in local communities, but its impact stretches far beyond. We’re open about and proud of every part of our supply chain, from the grain that blooms into warm pastries to the seeds at the center of our roasts.
You hold your brand to a high standard of quality.
The highest quality standards for coffee we buy, the way we roast, the brewing equipment we use at cafes, the merchandise we use and sell, and the suppliers we choose to partner with. Every coffee tells a story through the art and science of roasting. Our experts know every part of the process, from the ideal climate for bean growth to the roasting process. Our specialty coffees reveal their origins through complexity, whether the citrusy notes of a Columbian blend or the honey-like texture of Ethiopian coffee.
Your focus is local.
Coffee businesses are about more than caffeination. They’re at the heart of daily routines and lifelong passion projects. They wouldn’t have gotten where they are today without the unwavering support of their local customers. That’s why FairWave emphasizes each brand’s people, products, and places. Our local leadership, local marketing, and local roasting ensure that the experience stays, well, local. And, local is more than the neighborhood. It’s the community that takes care of each other. Our brands, like yours, are coffee companies with a conscious, and we invest in local partnerships and causes.
You know the power of a café experience.
Cafés invite first jobs, first dates and connections. The moment it all comes together – fantastic coffee, brewing equipment, water, temperature, environment, and people. It can’t be crafted anywhere else. That’s why FairWave continues to invest in and expand local cafés. We know that the moment someone is introduced to specialty coffee, they won’t return. You know cafés are essential, and we continue to invest in their success to reach more people.
You aren’t here for the status quo.
Innovation and creativity are central to the FairWave Collective. We believe that together, we bring more ideas, knowledge, and advancement when it comes to pushing the barriers to what is typical. Our brands have innovative ways to approach their business and create new product ideas. And together, with FairWave moving us forward, we’ll lead the industry.
